Reggae sensation Koffee has become the first official Mastercard brand ambassador in the Caribbean market. Koffee who was unveiled as the exclusive brand ambassador could not hide her joy, saying, “I am very excited to be a part of Mastercard’s initiative to educate, increase financial literacy and help Jamaicans reach their financial goals”.

The full details of the partnership have not been disclosed but media sources indicate that under this partnership, Koffee and Mastercard will seek to build awareness about digital payments and educate consumers and merchants about the convenience, wide acceptance, safety, and security features of Mastercard electronic payments options.

“Koffee is one of Jamaica’s youngest and most gifted musical talents and she remains grounded, humble, and finds time to give back to the community. The decision to partner with her was an easy one for us here at Mastercard as her authenticity, creativity, and spirit of philanthropy are aligned with our own values,” said Marcus Carmo, head of marketing and communications for the Caribbean division at Mastercard.

Koffee has been enjoying a successful month this September after FIFA 21 included her Rapture Remix with Govana in their playlist. Tammi Chang, Koffee’s manager, expressed her delight saying, “this is a very exciting partnership. It can be hard, especially in these times, to get one’s finances together.

With Koffee being the ambassador of Mastercard, it will bring awareness to her peers that being financially responsible will contribute toward establishing the life they want. This will bring about many benefits for generations to come,” she added.

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Written by @Vincent